StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Online game/TV series to showcase Dodge cars

by David Zatz on

Defiance Charger

NBC-Universal has invested $100 million into a combination multi-player online game and TV series to air on Syfy. The show and game, named Defiance, will feature Dodge cars, including a “Mad Maxed-out Dodge Challenger,” according to AdWeek (reported by Sam Thielman, and sent to Allpar by Jared Kindestin).

Mark Malmstead, Dodge senior manager of media, said that he liked the series’ “first of its kind” nature, and seeing the Challenger fitted with oversized tires and weaponry. The series goes so far as to include a Dodge dealership, albeit a burned-out one; the Dodge Dart and Charger are also featured. More to the point, the series demographics favor a target market important for the brand, particularly the new Dodge Dart — the series and game are expected to have a high appeal for 18-to-34 year olds, who, according to Malmstead, as quoted in AdWeek, “can be difficult to reach because they don’t sit and watch TV like they used to.”

According to Syfy’s president, Defiance is neither a video game with a TV spinoff, nor a TV series with a tied-in game, but an integrated whole. The game is set to launch on April 1, 2013. (Photo courtesy NBC-Universal. See our Mopars in TV section.) 

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

Back to the Chrysler 100

Kidde fire-extinguisher recall and Ram RVs
mack engine
Silver Mack

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.