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Chrysler 300 Super Bee V6

by David Zatz on

chrysler-super-bee

Stephen Claydon shot this Chrysler 300 Super Bee V6. Dedicated Dodge fans may point out, accurately, that even in Australia, there were no Super Bee V6 cars — though they did have a straight-six Hemi Six-Pack. In the Valiant Charger.

In this case, the cars are Chrysler 300 Limited models, running a Pentastar V6 with the eight-speed automatic. The dress-up special comes courtesy of Leo Muller Chrysler, in the Brisbane suburb of Aspley, according to Claydon; it’s not an official Chrysler package, and is only available from Muller’s dealership. The Super Bees include the special wheels, color scheme, and stripes; the yellow one had the bumble-bee stripe going over the trunk, or boot, lid. The magenta car, seen in the background, had the same dress-up as the green car. (Thanks, Stephen Claydon)

300C-super-bee

The 1969 Dodge Super Bee was essentially a copy of the highly successful 1968 Plymouth Road Runner. The Road Runner was a stripped-down Plymouth mid-size car stuffed with performance equipment; it was inexpensive, durable, and faster than the better outfitted Dodge and Plymouth muscle cars, given its lighter weight. Sales were very strong in its first years; it fit well into Plymouth’s “value” position in the market. The Dodge Super Bee was less successful, possibly because Dodge had a more “premium” position, above Plymouth. Sales of the Road Runner and Super Bee fell dramatically after the Plymouth Duster 340 showed up, also providing strong performance at a relatively low price; though, given a restyling and a spike in insurance rates for performance cars, there may not have been a clear cause and effect. (340 Duster sales remained fairly stable from 1971 to 1973.)

The most recent incarnation of the Super Bee was as a lower-cost version of the Dodge Charger SRT8.

2012 Dodge Charger SRT8 Super Bee

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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