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Jeep to add more Trailhawks

by David Zatz on

trailhawk

The Jeep Grand Cherokee Trailhawk built on the Grand Cherokee’s existing off-road capability with special tires, high-capacity tow hooks, and other standard features, to the point where the company built a new testing trail for the luxury SUV. According to an investor plan, Jeep is planning on “leveraging extreme off-road potential with introduction of ‘Trailhawk’ models.”

The use of the plural indicates that Grand Cherokee is the first of several; in the future, we are likely to see a Cherokee Trailhawk and (probably when the next generation arrives) Compass Trailhawk.

Jeep plans to hit 800,000 worldwide sales by 2014, partly by building Jeeps domestically in China, as it had for years before Daimler repurposed Beijing Jeep for its own uses, and partly by greatly enlarging distribution in markets where Jeep had been absent or an unusually minor player.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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