StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Diaz: Daily not definite

by David Zatz on

Ram Daily

According to Fred Diaz, a Ram version of the Iveco Daily, long held to be a “definite” plan, has actually not been confirmed internally. The Daily, which competes in Europe against Mercedes Sprinter, is capable of carrying over 9,000 pounds of payload, and has a 155 inch wheelbase with a 276 inch length (that compares with Sprinter’s 5,770 pound payload and maximum length of 289 inches).  The Daily van is now in its fourth generation, and is sold in cargo and passenger vans, and both regular and crew cab chassis-cab models. Engine choices for European Dailys are 2.3 and 3.0 liter four-cylinder diesels; a Ram version would likely be sold with the 3-liter four-cylinder and possibly a gasoline V6 engine.

The Daily was, according to rumor, to be heavily modified by Ram, so as to be more competitive in North America; it would be built in Mexico, avoiding the “chicken tax” on imported trucks, and sold in both North and South America. It would likely have numerous changes to be more suited to North American conditions and expectations. Daily would, along with a compact or mid-sized pickup, complete the Ram line so fleet buyers could satisfy practically all their needs with one call to one dealership; that is more likely more important to Ram than the incremental sales afforded by Daily.

Diaz told Allpar,

The Iveco Daily plays in Class 3 and 4. When you look at the size of the Class 1 market, that’s where the Doblo would place [and where Ram Cargo Van is], 37,000 [sales per year]. Class 2, that’s where the ProMaster’s playing, is at 175,000. Then 3 and 4 combine to 50,000 units. So obviously we want to play in [the Class 2] market first.

Sergio has mentioned that we’re bringing the Doblo, and we’re examining the business case to see if the Iveco Daily makes sense to bring to the Class 3 and 4 market. You’ve got to make sure you do it right, and you have what’s going to make those that are already in the market buying want to gravitate to us.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


Features: V8, Hyundai, and Mopar

Inviolet and a new green

Tornado following the Hurricane?

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.