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Bigland replaces Diaz, meet Kuniskis

by David Zatz on

Today, Chrysler shuffled executives to replace Fred Diaz, who had headed up Ram Truck and Chrysler de México before Nissan lured him away to head their American operations.

Reid Bigland, who will remain head of U.S. Sales and Chrysler Canada, is shifting over to head Ram; he joined Chrysler in July 2006 from the Freightliner Custom Chassis Corporation.

Timothy Kuniskis is replacing Bigland has head of the Dodge Brand, leaving his position as head of Fiat brand in North America. Kuniskis joined Chrysler in 1992 and has risen through the marketing and business-center ranks.

Jason Stoicevich replaces Kuniskis in running Fiat North America; he will retain his existing position as director of the California Business Center. He has ten years of service with Chrysler’s business centers.

Bruno Cattori  is replacing Diaz as President of Chrysler de México; he will also remain Director for Retail Sales and Fleet for all Chrysler Group brands in Mexico. Cattori was originally hired by Chrysler in 1988, but stayed with Mercedes-Benz Mexico during the breakup. He rejoined Chrysler in early 2012, after being President of Mercedes-Benz Mexico.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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