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Ram chief Diaz quits for Nissan job

by Bill Cawthon on

Automotive News is reporting that Fred Diaz, CEO of the Ram brand and Chrysler of Mexico, is leaving the Chrysler Group become Nissan Division’s vice president of sales and marketing.

Diaz is the first brand-level executive to voluntarily leave Chrysler since the company emerged from bankruptcy in 2009.


In his new post, Diaz will report to Jose Munoz, Nissan’s new senior vice president of sales and marketing for North and South America. Diaz will replace Al Castignetti, who is leaving Nissan after a 15-year stint to “pursue other interests” according to a Nissan spokesperson.

Allpar received confirmation of the move from Nissan’s media group.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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