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Jeep CEO on China and India

by David Zatz on

IndianAutosBlog interviewed Mike Manley at the Shanghai Auto Show this week.  He said that, “During the development of the Cherokee, in the early stage we went out to our key markets, for instance clinic work in China, clinic work in Europe as well as in the US so that we can collect the influences for a global vehicle…. we will clinic the B SUV [the upcoming subcompact Jeep] again in China. It will also have an input form our team in India to make sure from a packaging perspective that its appropriate for the market place. I think that’s something that we have done increasingly even with the Grand Cherokee. We did quite a bit of work with Grand Cherokee to make sure it’s relevant for the key markets its going sell in.”

Manley pointed out that B-segment vehicles are large and growing in both China and India, and confirmed that the vehicle would also be sold in the United States. He said they could change the styling in minor ways for particular markets.

Manley also discussed the Fiat Linea Classic and a rumored new Viaggio model, and affirmed his belief in lifecycle management — that is, in “maintaining the relevance of a product in the marketplace and that needs to be done by continually working on the product management so that the lifecycle of the vehicle cannot just die.”

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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