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Ram interior grabs award

by David Zatz on

The 2013 Ram 1500 Laramie Longhorn has been named one of Ward’s 10 Best Interiors for 2013. Klaus Busse, Head of Interior Design, wrote, “We’ve added unique materials and richer colors to give Ram customers a premium feel while staying true to the hardy nature of a Ram truck.”

The WardsAuto editorial staff selected ten winners after evaluating 46 vehicles. All contenders new or significantly upgraded for the 2013 or 2014 model years.

Drew Winter, Editor-in-Chief, wrote, “The instrument cluster looks like a fine chronograph. Both front and rear seats are heated, as well as the full circumference of the steering wheel. The wood trim is natural-looking and of the highest quality. Other amenities are too numerous to mention. If Bentley made a pickup truck, this is what the cabin would look like.”

New premium materials, colors and designs are now on all four doors. Soft-touch materials enhance armrests and upper bolsters with expanded use of premium surfaces. The 2013 Ram 1500 features the award-winning 8.4-inch Uconnect system with background screens tailor-made to specific Ram models and themes. For the Laramie Longhorn, the Ram design team sought out a rare Walnut grain with a unique burl that was unintentionally created by ranchers using trees as fence posts for barbed wire. Eventually, the trees grow over the rusting metal wire, creating a swirl coloring pattern and tone that is not found anywhere else.

The new HVAC controls have simple, improved function, meeting the highest human-machine interface (HMI) standards, with redundant controls on the 8.4-inch touchscreen and mechanical knobs. All buttons in the comfort bank also are redundant on the Uconnect system.

The Ram 1500’s new, exclusive eight-speed transmission created the need for an innovative rotary e-shift dial in the cockpit to replace the center console gate shifter, a first for pickups. The rotary dial enables intuitive blind-shift transitions between “Drive” and “Reverse” with a direct and confident feel. The transfer case retains full capability with push buttons located directly under the e-shift dial.

New technology also moves to the gauge cluster. Previously only available on premium models, the 3.5-inch vehicle information screen is now standard on ST and SLT. The new thin film transistor (TFT), 7-inch multiview display is now available on SLT, standard on Sport, Laramie and Laramie Longhorn models.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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