StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Chrysler leaning less on fleets

by David Zatz on

For years, mainly while Cerberus and Daimler were in charge, Chrysler was slammed by critics for having too many of its sales going to fleets rather than actual retail customers. Cut-rate fleet deals, many said, were covering up losses in retail sales.

For May 2013, according to Automotive News, 22% of Chrysler’s sales were to fleets; that’s down from 26% in May 2012, which in itself was a decline from the year before. Now, instead of being the industry’s “fleet queen,” Chrysler sells a larger proportion of cars at retail than GM or Ford, and by a good margin. Ford is relying on fleets for a full third of its sales, while GM has 26% of sales going to fleets.

Five Stars: Teterboro Chrysler-Jeep dealership

Nissan and Hyundai-Kia both sell about the same number of cars to fleets, with similar percentages: 17% and 16% of their sales are to non-retail customers such as corporations and rental agencies. Toyota has a 9% fleet share and Honda, just 2%.

Chrysler remains the fifth largest American seller of cars at retail, but the third largest in fleet; Toyota is the largest retailer of cars in the country, but its lead is just 1,200 cars above General Motors. Chrysler was edged out by Honda in retail, by 6,200 cars, but had an 18% gain in retail car sales in May; if the trend continues, Chrysler may eventually regain fourth place in retail sales.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


Tornado following the Hurricane?
rff 2019 ram 1500
See the clear, sharp 2019 Ram video; no crosshairs?
2018 jeep compass gauges
Oops: Compass “bright dash” recall

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.