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CG international sales rising

by David Zatz on

Chrysler’s international retail sales rose 22% in June, to a total of 22,113 cars and trucks sold in Asia, Europe, South America, Africa, and the Pacific region. June 2013 was the 32nd consecutive month in which sales rose outside North America, compared to the same month in the prior year.

Chrysler still remains highly dependent on North America (mainly the U.S. and Canada), but international sales are expected to rise with the sale of the Jeep Cherokee and the forthcoming, globally developed subcompact Jeep. These models will be bolstered by a Compass/Patriot replacement.

In 1998, when the Daimler-Chrysler deal was finalized, one of the rationales was increasing Chrysler’s global footprint, which had fallen with the sale of Chrysler Europe (Peugeot), Chrysler Australia (Mitsubishi), and some South American operations (Volkswagen). The “advantage” never materialized, and in fact two major outposts, Beijing Jeep and a joint venture in Austria, were taken over by Mercedes. Fiat did not promise to make Chrysler less dependent on North America, but has been working to rebuild Jeep’s global presence; Chrysler and, in some regions, Dodge have been able to take advantage of Fiat’s distribution and service channels.


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