StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Jeep “Most patriotic brand”

by Bill Cawthon on

Just in time for Independence Day, Brand Keys, a New York-based consumer loyalty and brand consultancy evaluated brands to learn which ones consumers identified as the most patriotic. The results were posted in a blog entry by Robert Passikoff, the company’s president.

As part of a brand values survey, Brand Keys asked for consumer responses to identify which of 197 brands they most associated with the value of “patriotism.” Brand Keys posted the top 25, led by the Jeep Brand with 98% of respondents naming the legendary American vehicle as the most patriotic.

The only other automotive brand to make the list was Ford at No. 16.

1 Jeep 98%
2 (tie) Hershey’s/Coca-Cola 97%
4 (tie) Levi Strauss/Disney 95%
6 Colgate 94%
7 Zippo 93%
8 Wrigley’s 92%
9 Ralph Lauren 91%
10 (tie) Kodak/Gillette 90%
12 (tie) New Balance/Harley-Davidson 89%
14 (tie) Budweiser/Marlboro 88%
16 Ford 86%
17 (tie) Louisville Slugger/Smith & Wesson 85%
19 GE 84%
20 (tie) John Deere/L.L. Bean 82%
22 Walmart 81%
23 (tie) Craftsman Tools/ Wilson Sporting Goods/Wrangler 80%
Source: Brand Keys

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

Know & Go screens
Employees created new FCA US app—first available to Ram TRX

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.