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US sales up 11%, best July since 2006

by Bill Cawthon on

us-sales

This morning, Chrysler Group reported it sold 140,102 light vehicles in July, which represents an 11.1% increase over July 2012 — the company’s best July results since 2006. Chrysler has now racked up 40 months of uninterrupted year-over-year sales improvements.

Jeep, Dodge, Ram Truck and Fiat all beat their numbers from last year, with the 31.5% jump in Ram sales leading the way. “We continue to see strong retail sales, particularly with our pickup trucks and SUVs,” said Reid Bigland, Head of U.S. Sales.

The big gainer for the month was the Dodge Durango, with sales up 87.7% to 5,135. Ram pickup sales rose 31.4% in July, driven by the increased demand for full-size pickups. Dodge brand sales were up 18 percent in July, driven in part by the 88 percent increase in Dodge Durango full-size SUV sales. Jeep brand sales were up 1.7% despite the drag of the discontinued Liberty. Every current production Jeep model posted double-digit improvements.

The new Fiat 500L covered a 24.0% slide in 500 sales to keep Fiat brand in the black by 2.0% in July.

Six new monthly sales records were set last month. Three Dodges – the Avenger, Challenger  and Dart – each recorded their July best sales. The Wrangler and Compass also set new benchmarks as did the Grand Cherokee. Grand Cherokee sales rose 29.8% for its best showing since 2005.

Chrysler finished the month with a 66-days supply of inventory (371,889 units). U.S. industry sales figures for July are projected at an estimated 15.8 million units Seasonally Adjusted Annual Rate (SAAR).

U.S. Sales: July 2013 and Year to Date (YTD)
July 13 July 12 Change YTD 2013 YTD 2012 Change
Chrysler 200 8,122 9,287 -12.5% 83,137 78,389 6.1%
Chrysler 300 3,796 3,399 11.7% 33,241 44,200 -24.8%
Town & Country 8,060 8,106 -0.6% 67,439 65,957 2.2%
CHRYSLER 19,978 20,792 -3.9% 183,817 188,546 -2.5%
Compass 5,222 4,099 27.4% 32,000 24,612 30.0%
Patriot 7,572 5,870 29.0% 45,687 38,577 18.4%
Wrangler 14,404 12,216 17.9% 92,132 83,087 10.9%
Liberty 60 7,803 Disc. 6,048 50,142 Disc.
Grand Cherokee 15,019 11,571 29.8% 95,815 86,688 10.5%
JEEP 42,277 41,559 1.7% 271,682 283,106 -4.0%
Caliber 0 520 Disc. 45 9,502 Disc.
Dart 6,064 772 NEW 51,013 975 NEW
Avenger 6,131 5,188 18.2% 67,149 58,049 15.7%
Charger 5,200 6,440 -19.3% 57,181 52,203 9.5%
Challenger 4,271 3,631 17.6% 34,253 27,082 26.5%
Viper 94 0 NEW 320 20 NEW
Journey 6,508 7,051 -7.7% 48,944 43,802 11.7%
Caravan 8,583 9,247 -7.2% 68,055 78,211 -13.0%
Nitro 0 45 Disc. 0 3,182 Disc.
Durango 5,135 2,736 87.7% 33,440 24,182 38.3%
DODGE  41,986 35,630 17.8% 360,400 297,208 21.3%
Dakota 0 19 Disc. 0 478 Disc.
Ram P/U 31,314 23,824 31.4% 201,633 162,405 24.2%
Cargo Van 764 555 37.7% 5,507 3,998 37.7%
RAM 32,078 24,398 31.5% 207,140 166,881 24.1%
Fiat 500 2,821 3,710 -24.0% 23,892 24,416 -2.1%
Fiat 500L 962 0 NEW 1,503 0 NEW
FIAT 3,783 3,710 2.0% 25,395 24,416 4.0%
GRAND TOTAL 140,102 126,089 11.1% 1,048,434 960,157 9.2%
TOTAL CAR 37,461 32,947 13.7% 351,734 294,836 19.3%
TOTAL TRUCK 102,641 93,142 10.2% 696,700 665,321 4.7%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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