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Fiat Siena replacing Dodge i10, Attitude?

by David Zatz on

With the Hyundai-Chrysler breakup in Mexico, which we reported on last week, came an opportunity for a Dodge-branded Fiat. The Hyundai i10 was one of the more popular Dodge cars in the country, which borders the United States; the i10 was not disguised in any way, and carried the Hyundai logo on its grille.

Fiat Siena

A new car has arrived on Chrysler’s body-code database, according to source oh2o; it appears as the Dodge LE and Dodge LX, and has the same body code as the Fiat Siena.

The subcompact Fiat Siena first appeared in 1996, as a four-door sedan version of the Fiat Palio supermini. The car was originally launched in South America, and is similar to the later, Europe-centric Fiat Albea. Siena remains popular in Brazil, and was last refreshed in 2014. It is no longer sold in Italy, due to a poor public reception there.

The Fiat Siena costs R$30,330 in Brazil — around US$12,720 — right between the i10 (118,400 pesos, or around US$9,100) and Accent-based Attitude (US$14,150). The i10 is powered by a 1.1 liter engine; the Attitude (based on Hyundai Accent) has both 1.4 and 1.6 liter engines; the Siena has both 1.0 and 1.4 liter engines.

By rebadging the car as a Dodge, Fiat could take advantage of the American brand’s longer history and larger distribution network in Mexico; while Dodge dealers could fill an important gap in their product line without promoting a competitor.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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