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Promaster on B&P; changes from Fiat

by David Zatz on

Ram ProMaster interior

Barry wrote in to tell us that the Ram ProMaster van is now on the Ram Trucks Build & Price site.

While the ProMaster is based on the Fiat Ducato, it is not simply a Ducato with a gasoline V6 and automatic; Chrysler engineers spent three years working on the project. A Ram engineer told us:

We have engineers that worked with Sprinter, so we took all our lessons learned and things we wanted to change or couldn’t change. We got unlimited “whatever you want” inside. That’s why you see a lot of those changes in there, like the big cup holders, the radio in different places [than the Fiat], the knobs, everything. It included a lot of lessons learned. There’s no “squiggly line button” and you’re saying, “What the heck does that button mean?” None of those. [We spent] three years working that tailbone off. You know, the whole group working on that trying to make it just the way we could.

The ProMaster also has much higher cargo and towing capacities, more corrosion protection, and numerous steps to provide greater durability on rough roads.

Jeep Cherokee, despite production delays, is also now on Build & Price.

Update: neither vehicle was on the Canadian Build & Price systems as of this morning.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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