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Solved: Cherokee Longitude

by David Zatz on

2014 Jeep Cherokee Longitude

The Jeep Cherokee Latitude has already been announced: it’s the first model above the base Cherokee, costing $1,500 more and adding bigger wheels, various trim additons, fog lamps, the fold-flat front passenger seat, and various conveniences, as well as making the low-gear four wheel drive system available.

But what exactly is the Longitude, a model recently spotted in Rochester (Michigan) by reader TStark1? Clearly out for testing, since no Cherokees are in customers’ hands yet (and given the manufacturer plates), this Cherokee has a badge that’s pretty consistent with the Latitude badging.

One answer that comes up is that, in Australia, the Latitude model will actually be called Longitude. Our reader didn’t tell us if this was a right-hand-drive car, but even if it isn’t, the odd decision to rename Latitude to Longitude in some regions could explain the badging of this test car.

Problem solved: A TNAP employee wrote, “Latitude is us [United States], Longitude is export, and North is Canada — three different names for the same basic model.” Thus, this particular longitude is likely meant for export.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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