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Fiat Brazil to add Jeep, Viaggio

by David Zatz on

According to just-auto’s Fernando Calmon, Fiat will be adding the Jeep line and Dart-based Viaggio to its lineup in Brazil.  Fiat plans to invest $4.5 billion in Brazil from 2013 to 2016, including the relaunch of Jeep — $7.5 billion including Fiat, Iveco, CNH (Case New Holland/Fiat Industrial), Magneti Marelli, and Teksid. Fiat already has 50,000 workers in Brazil and plans to hire nearly 8,000 more by 2016.

Willys Overland of Brasil (Brazil)

According to just-auto, Chrysler and Dodge will not be revived for Brazil. A compact SUV and medium sized pickup are planned for launch in January 2015; both are based on the Fiat Viaggio architecture. In December 2015, a compact Fiat-based SUV and medium-sized compact SUV are due, both apparently based on Fiat designs. In January 2016, a Jeep-based compact/medium sized SUV is to arrive, with the Viaggio itself finally appearing in May 2016. This car will be a cross between the American Dodge Dart and Chinese Viaggio.  A second generation Viaggio is planned for 2019, just-auto wrote.

Dan Minick added…

Six products are to be built at the new plant.

January 2015:
1) SUV-#338:  Fiat compact SUV (this may or may not be Viaggio based, depending on what one reads).  It might be the 500X.

2) Pickup#226:  based on Dart/Viaggio.  My hunch is that it’s going to be the next generation Strada (or Strada replacement).  Look at Chevy Montana and VW Saverio, both El Camino types (car-pickups).  Competition is heating up in this segment in Brazil.  Saverio is Fox/Gol (not Golf) based.  Montana is based on Chevy Corsa/Agile. A pickup on CUSW would be slightly larger than the competition.

December 2015:
3)SUV#530 based on #338 (see above)
4)SUV#546 based on #226 (see above)
I’ve read that they are both Jeeps.  If so, and they are based on different things, then that leads me to believe that 338 & 226 are not the same platform.  Best guess here is 530=B-SUV (code BU), and 546=next-gen Compass or Cherokee.

January 2016
5) XSU, based on #546.  No idea, unless this is a Fiat derived from Cherokee or next-generation Compass, or perhaps the Bravo replacement as a crossover.
6) Viaggio for Brazil.

I don’t think they are all uniquely for Brazil.  Sergio is big on boiling down platforms and tweaking only slightly for specific markets.  I think they are all connected to the USA and European plans.  The #226 pickup could be connected to Toluca pickup, but we don’t know.  The current Strada is based on Palio, and was last refreshed in 2009/10.

There are rumors that Fiat wants a competitor to Volkswagen Amorak, which as a one-ton model; that may or may not be #226, or it might be what’s to be made in Toluca. [Originally the Toluca pickup was to be exported to Brazil, but the nation’s withdrawal from a trade pact, part of a long-term effort to be economically independent, may have ended those plans.]

Original story • thanks, Dan Minick

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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