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More SRT updates

by David Zatz on

Chrysler announced changes to their SRT cars for September 1, but there have apparently been more changes, according to source MoparNut.

Challenger will come out with one new color, Header Orange, at launch, with more colors later in the year. We previously announced the new Challenger Core model; Chrysler believes that the cut-price Core will be responsible for nearly half of sales, which may explain why the “fewer frills” idea has moved beyond the Charger Super Bee. The high-performance/low-frills idea earlier resulted in some of the best-selling Mopar muscle cars — Plymouth Road Runner and Plymouth Duster, among others.

Surprisingly, given that Challenger is the only SRT car other than Viper to come with a manual transmission, roughly half of Challengers sold have come that way. There remain no apparent plans to make a manual available on Charger, or with V6 Challengers.

Buyers who opt for the Core save around $5,000, but do not get the adaptive damping suspension, leather seats, dual stripes, forged aluminum wheels, or HID headlamps. Instead, they get cloth seats, halogen headlamps, and cast aluminum wheels. Both cars come with the 470 horsepower Hemi and Viper transmission.

Charger SRT also has Header Orange at launch on Super Bee and 392 Limited Edition. A new option is sepia-colored Laguna leather, a premium material once only a Viper option. Super Bees can be ordered with optional 8.4” stereos and paddle-shift steering wheels. They are $3,000 less than standard Charger SRT, and lack HID headlamps, leather, adaptive damping suspension, forged wheels, and the vented hood.

300C SRT also now has the Laguna leather option, along with black tail lamps; the black vapor chrome package now includes the side window chrome. A Core package is available on this car as well, but only for customer orders (no dealer-lot orders); buyers save $4,000 by giving up leather, fog lamps, HID headlamps, cooled/heated seats, the adaptive damping suspension, and forged wheels.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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