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Official: Wrangler Dragon

by David Zatz on

2014 Jeep Wrangler Dragon Edition

Days ago, we announced that Jeep was selling a Wrangler Dragon edition, and provided pricing for the package. Today, Chrysler officially unveiled the 2014 Wrangler Dragon Edition, a limited production model based on last year’s concept car. It will be sold in North America soon. According to the company,

The dragon symbolizes strength and power and is an aspirational character normally associated with royalty and good fortune. It was these characteristics that inspired the upscale design of the Jeep Wrangler Dragon Edition. Based on the Jeep Wrangler Sahara, the Dragon Edition has numerous unique exterior and interior styling cues consumers will appreciate. Available only in Black and as a four-door Unlimited model , the Jeep Wrangler Dragon Edition features Bronze Satin Gloss trim inside and out.

The U.S. list price has been set at $36,095. As we wrote, the Jeep Wrangler Dragon Edition is black with a matching three-piece hard top, with Bronze Satin Gloss (we wrote “gold”) details in the front grille slats, headlamp surrounds, and badging. The unique 18-inch five-spoke alloy wheels are matte black with a Satin Bronze high-gloss outer edge.  Bumpers are gloss black, and a dark dragon decal starts on the hood and runs along the driver’s side of the vehicle; another decal is on the black spare tire cover. The theme continues inside with heated black Nappa leather seating surfaces with Satin Bronze Dragon Scale on the outer bolster surfaces, center console arm rest and steering wheel.

Other interior touches include high-gloss black instrument panel bezels and door handles and Satin Bronze accent trim on the steering wheel spokes and passenger-side dashboard grab handle. Finishing the interior modifications are matching bronze bound floor mats and a unique dragon graphic overlay in the gauge cluster.

Other news for the Jeep Wrangler, whose sales are up 12% for the year, include a new Trail Kit with two D-rings, a tow strap, gloves, and a bag to store the items. Clear park lamps and turn signal indicators replace the amber units, and Sport can get the optional Uconnect 6.5-inch touchscreen radio with hard drive storage, or the 32-inch Tire and Wheel Group with semi-gloss black 17-inch Rubicon aluminum wheels and BF Goodrich KM LT255/75R17 off-road tires.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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