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Chrysler sales up slightly

by Bill Cawthon on

Confounding analysts that predicted a 2.8% drop, Chrysler today reported September U.S. sales of 143,017 units, 976 sales (or a 0.7% increase) over September 2012. This is Chrysler’s  best September sales since 2007, and the 42nd consecutive month of year-over-year sales gains. It does, however, break a long streak of double-digit sales hikes.

US-sales

The Chrysler, Dodge, and Ram brands each posted year-over-year sales gains. Ram’s 8.2% increase made it the most improved brand for the month. Dodge had its best September since 2005 and the Durango was the most improved model, with a 66.2% jump in sales.

Fiat sales fell as brisk sales of the 500L couldn’t overcome a 49.1% plunge in Cinquecento sales.

Four Chrysler Group models set sales records in September: Jeep® Compass, Jeep Patriot, Dodge Dart and Dodge Challenger. Dart posted the second most-improved numbers with sales up 51.3%.

Chrysler Group finished the month with 62 days worth of inventory (187,153 units). U.S. industry sales figures for September are projected at an estimated 15.7 million units Seasonally Adjusted Annual Rate (SAAR).

Model Sept ’13 Sept ’12 Change YTD ’13 YTD ’12 Change
200 9,583 9,881 -3.0% 102,859 100,267 2.6%
300 5,036 4,762 5.8% 44,186 53,630 -17.6%
Town & Country 10,632 10,207 4.2% 90,701 87,569 3.6%
CHRYSLER BRAND 25,251 24,850 1.6% 237,746 241,466 -1.5%
Compass 4,487 3,535 26.9% 41,736 31,903 30.8%
Patriot 6,053 5,428 11.5% 58,910 49,061 20.1%
Wrangler 11,984 12,097 -0.9% 119,941 108,477 10.6%
Liberty 34 5,646 -99.4% 6,101 63,674 -90.4%
Grand Cherokee 14,906 12,539 18.9% 128,697 112,075 14.8%
JEEP 37,464 39,245 -4.5% 355,385 365,190 -2.7%
Caliber 0 187 -100.0% 45 10,021 -99.6%
Dart 7,922 5,235 51.3% 65,836 9,255 611.4%
Avenger 5,099 8,716 -41.5% 78,599 74,738 5.2%
Charger 8,713 5,863 48.6% 73,342 63,485 15.5%
Challenger 3,932 3,230 21.7% 42,577 33,623 26.6%
Viper 45 0 426 20
Journey 6,955 7,627 -8.8% 64,789 59,351 9.2%
Caravan 10,946 13,488 -18.8% 91,570 108,127 -15.3%
Nitro 0 24 0 3,240
Durango 4,964 2,986 66.2% 44,650 30,052 48.6%
DODGE  48,576 47,356 2.6% 461,834 391,912 17.8%
Dakota 0 8 0 488
Ram P/U 28,145 25,973 8.4% 262,787 213,593 23.0%
Cargo Van 424 433 -2.1% 6,509 5,279 23.3%
RAM 28,569 26,414 8.2% 269,296 219,360 22.8%
500 2,126 4,176 -49.1% 28,994 32,742 -11.4%
500L 1,031 0 NEW 3,748 0 NEW
FIAT 3,157 4,176 -24.4% 32,742 32,742 0.0%
GRAND TOTAL 143,017 142,041 0.7% 1,357,003 1,250,670 8.5%
CAR 43,487 42,050 3.4% 440,612 377,781 16.6%
TRUCK 99,530 99,991 -0.5% 916,391 872,889 5.0%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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