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Dart = Tempra in Brazil

by David Zatz on

tempraThe Dodge Dart was set to launch as the Fiat Viaggio in Brazil — using the lower-cost suspension setup that, along with sheet-metal changes, differentiates the two cars.

The intrepid Fiat executives in Brazil, though, noticed that Viaggio sounds like the Portugese word “veado,” a local slur for gay men. Therefore, according to the Notícias Automotivas, it will instead be released as a new version of the Fiat Tempra.

The Fiat Tempra was released in Italy back in 1990, replacing the Regatta; in 1991, it was sold in station wagon form as well, with a four-speed automatic and 2-liter engine. It was made through 1997 in Italy, and from 1992 to 1999 in Brazil (which also sold an exclusive, turbocharged two-door version).  The car never quite reached the resale value of its rivals.

The Fiat Tempra version of the Dodge Dart (via Fiat Viaggio) will be made in Betim, Minas Gerais. Brazil is Fiat’s largest market, beating Italy itself for the brand. (Thanks, StreetCustoms.com.br, for the story.)

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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