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Jeep gains Down Under

by David Zatz on

Jeep gained volume in Australia, according to figures released by AutoTeamAustralia. The brand registered a 22.5% gain in sales from January to August (compared with the same period in 2012), with a 27% gain in August 2013 over August 2012.

The Grand Cherokee was Australia’s top selling SUV in August, with 1,319 sold — over half of Jeep sales for the period — beating the #2  Holden Captiva 7 (1,255 sold) and Toyota Prado (1,235), as well as the pricier Toyota Land Cruiser. (The Holden Captiva 7 is not sold in the US; the Captiva 5 is sold as a Chevrolet. Toyota Prado is the basis for the Lexus GX.)

Jeep-GrandCherokee-2014-Web

Jeep still remains a niche player in Australia, with a 1.8% market share year through August, between Mercedes and Suzuki on the larger side, and BMW and Audi on the smaller side. Land Rover sold just 5,755 SUVs in Australia, year-to-date.

Chrysler has had a much more impressive sales increase but with much smaller volumes; one of the smallest brands in the country, Chrysler sold just 1,735 cars so far this year, over 335 last year, a 418% gain resulting in a mere 0.2% market share (similar to, though slightly smaller than, Fiat, Mini, and Skoda).  Still, the Chrysler 300 was the top car in its segment (“upper large car”), with 235 sold in August, versus 80 Holden Caprices. The standard Holden Commodore (Caprice is a long-wheelbase version of it) still outsells 300 by a large margin.

Just looking at SUV sales, Jeep was the #8 Australian nameplate year-to-date, beating Ford, Honda, and Volkswagen.  Thanks, 360VF.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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