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Return of the Scat Pack?

by David Zatz on

Automotive News reported that Chrysler has renewed its trade mark on the name “Scat Pack,” used from 1968-1971 as a marketing tool for muscle cars (Charger R/T, Dart GTS, Super Bee, and Challenger). In return for a small membership fee, people could join the human version of the Scat Pack and get stickers, patches, and a newsletter. Automotive News asked Dodge’s Tim Kuniskis about it; the Dodge CEO did not confirm or deny the plan, and said that “We love the whole idea of having a Scat Pack of cars.”

Plymouth had a similar setup, called the Rapid Transit System.

Chrysler routinely refiles trademark claims for classic car names, including a variety of Plymouths, to avoid losing them to other manufacturers (as it lost Duster in most of the world); the company can continue to use the names in trade by licensing them to model and collectible-item makers.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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