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Chrysler sales up 11% again, first Cherokees sold

by Bill Cawthon on

USAThis morning, Chrysler Group announced U.S. sales of 140,083 units, 11.0% higher than October 2012 (126,185). With every brand but Fiat showing improvement, it was Chrysler’s best October showing since 2007.

Chrysler Group has now posted 43 consecutive months of year-over-year growth.

“After a choppy start to the beginning of the month, Chrysler Group sales accelerated in the second half of the month with renewed consumer confidence and the launch of our all-new Jeep Cherokee,” said Reid Bigland, Head of U.S. Sales. “Following a meticulous focus on quality, our new Jeep Cherokee began shipping to dealers and quickly selling which helped us to achieve our 43rd-consecutive month of year-over-year sales increases.”

Ram deliveries were most improved, rising 22% as Ram pickup sales climbed 18.3% and Cargo Van sales jumped 120.3% Dealers sold 570 of the new ProMaster commercial vans.

The 2014 Jeep Cherokee went on sale late in the month, with 579 deliveries reported; big sales gains from the Compass and Patriot pulled Jeep brand past the Liberty abyss into positive territory.

Six vehicles logged their best October sales ever: the Jeep Wrangler and Patriot, the Dodge Journey, Dart, and Dodge Challenger, and Ram Cargo Van. This was the Wrangler’s seventh sales record this year, including an all-time sales record in May.

Chrysler finished the month with a rather high 86 days supply of inventory (445,271 units). U.S. industry sales figures for October are projected at an estimated 15.7 million units Seasonally Adjusted Annual Rate (SAAR).

Chrysler U.S. Sales Oct ’13 Oct ’12 Change YTD ’13 YTD ’12 Change
200 8,348 8,758 -4.7% 111,207 109,025 2.0%
300 4,542 5,183 -12.4% 48,728 58,813 -17.1%
Town & Country 10,562 8,281 27.5% 101,263 95,850 5.6%
CHRYSLER 23,452 22,222 5.5% 261,198 263,688 -0.9%
Compass 4,176 2,486 68.0% 45,912 34,389 33.5%
Patriot 5,581 4,209 32.6% 64,491 53,270 21.1%
Wrangler 11,780 11,310 4.2% 131,721 119,787 10.0%
Liberty 0 4,099 -100.0% 6,101 67,773 -91.0%
Grand Cherokee 14,263 11,919 19.7% 142,960 123,994 15.3%
Cherokee 579 0 NEW 579 0 NEW
JEEP 36,379 34,023 6.9% 391,764 399,213 -1.9%
Caliber 0 92 -100.0% 45 10,113 -99.6%
Dart 5,617 5,455 3.0% 71,453 14,710 385.7%
Avenger 5,406 7,637 -29.2% 84,005 82,375 2.0%
Charger 7,864 4,924 59.7% 81,206 68,409 18.7%
Challenger 3,256 2,686 21.2% 45,833 36,309 26.2%
Viper 69 0 NEW 495 20 NEW
Journey 6,373 5,955 7.0% 71,162 65,306 9.0%
Caravan 11,609 10,603 9.5% 103,179 118,730 -13.1%
Nitro 0 29 Disc. 0 3,269 Disc.
Durango 5,120 3,230 58.5% 49,770 33,282 49.5%
DODGE 45,314 40,611 11.6% 507,148 432,523 17.3%
Dakota 0 2 Disc. 0 490 Disc.
Ram Pickup, C/C 29,846 25,222 18.3% 292,633 238,815 22.5%
Cargo Van 848 385 120.3% 7,357 5,664 29.9%
ProMaster Van 570 0 NEW 570 0 NEW
RAM 31,264 25,609 22.1% 300,560 244,969 22.7%
Fiat 500 2,378 3,720 -36.1% 31,372 36,462 -14.0%
Fiat 500L 1,296 0 NEW 5,044 0 NEW
FIAT 3,674 3,720 -1.2% 36,416 36,462 -0.1%
COMPANY TOTAL 140,083 126,185 11.0% 1,497,086 1,376,855 8.7%
Cars 38,776 38,455 0.8% 479,388 416,236 15.2%
Trucks/MPVs 101,307 87,730 15.5% 1,017,698 960,619 5.9%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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