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Incentive update

by David Zatz on

rebatesChrysler has been working on cutting its incentives, including rebates, since Sergio Marchionne first took over, carefully balancing fleet sales and incentives against growing retail sales.

Through December 3, according to trade weekly Automotive News, the company will have no rebates on any 2013 model-year Chrysler, Fiat, or Ram brand vehicle; Dodge’s full line (Dart, Charger, Avenger, Challenger, Durango, Grand Caravan, and Journey) will, however, have $2,000 to $3,500 cash-back. Most of the 2013s from all brands, though, will have cut-rate financing, from 0-1.9% (key exceptions being Viper and any Ram above the 1500).

The Dodge web site does mention lease deals which may be considered incentives even if they’re not rebates or discounted financing.

For 2014, the picture is different. Chrysler-brand minivans get up to $3,250 in rebates; the 200 and 300, $1,000 to $2,250. Dodge Avenger gets $2,500; Durango and Challenger, $1,000; Charger and Caravan, $1,000 to $2,000; and Dart and Journey, $500 to $1,500. This is in addition to trim changes in the Dart which amount to sharp discounts.

At Jeep, Compass and Patriot are marked down by up to $2,000. At Ram, the 1500 has $1,500-$3,500 on the hood, compared with F-150’s $1,750-$2,250 and Silverado’s $1,000 (Toyota has up to $1,000 on its Tundra’s hood). All other Rams save ProMaster have $1,000 cash back listed.

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