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Ram gives $1 million to future farmers’ group

by David Zatz on

Ram celebrated its “Year of the Farmer” initiative by presenting Clay Sapp, National Future Farmers of America (FFA) President, with a $1 million donation to the organization.

Ram Truck brand declared 2013 the “Year of the Farmer” during the Super Bowl last February, when its much-talked-about television spot, “Farmer,” kicked off a yearlong initiative to bring national attention to the significance of the American farmer. Ram pledged to donate up to $1 million to FFA for views of the “Farmer” video on the Ram Truck brand website. The brand reached the 10-million-view milestone, equating to the $1 million donation, in less than a week.

“To date, ‘Farmer’ has been viewed online more than 22 million times, underscoring America’s interest in and support for the important role farmers play in our country,” said Reid Bigland, President and CEO, Ram Truck Brand, Chrysler Group LLC. “It is a pleasure to present the check to FFA and to be among thousands of dedicated FFA members who convey the spirit of what we at Ram Trucks value most of all – courage, dignity, integrity and example-setting through hard work.”

Bigland presented the donation to Sapp alongside country music artist and former FFA member Easton Corbin, who has worked with the Ram Truck brand throughout 2013 to promote the “Year of the Farmer.” Corbin is visiting FFA members in 12 cities across the United States from October to February, providing private concerts and furthering the notion that FFA plays an important role in reducing hunger issues in America.

The “Farmer” video was inspired by the stirring “So God Made a Farmer” oration delivered by legendary radio broadcaster Paul Harvey in 1978. Ram also presented a first copy of its The Farmer in All of Us, a coffee table book to be published by National Geographic; proceeds from the book will go toward the FFA’s “Give the Gift of Blue” program, which donates traditional FFA blue corduroy jackets to members who would not otherwise be able to own one.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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