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Slight gain for Eurojeeps

by David Zatz on

October was a bad month for Fiat in Europe, according to ACEA figures, as the brand lost nearly 5,000 sales from October 2012 and dropped down from a 6.5% share to a 5.8% share, mainly due to falling sales in Italy. Lancia/Chrysler (mostly Lancia) dropped as well, losing 800 sales and 0.1 points of market share. That was relatively minor compared to Alfa Romeo’s surprise plunge, coming on the heels of favorable publicity for the brand’s new 4C lightweight sports car.

Jeep and the “extra premium” Ferrari and Maserati brands provided the only good news (by brand) for Fiat Group. Jeep boosted sales from 2,335 last October to 2,485 this October, a 6% gain (market share remained steady at 0.2%); while Maserati and Ferrari combined rose from 308 to 332 sales, most likely due to the hot-selling Quattroporte.


Volkswagen is the top company in Europe, with over a quarter of the continent’s sales; around half of those are from the namesake Volkswagen brand, which gained sales but lost share (the budget Skoda and Seat brands were VW’s market-share winners for the month). Peugeot/Citroën both lost share; Renault and Dacia, the third-place group, both gained sales and market share, and did fourth-place GM’s Opel/Vauxhall and Chevrolet brands.

Fiat, as a whole, came in at seventh place, below Ford and BMW, and ahead of Daimler and all Asian brands. Toyota was the top Asian brand, with a 4.5% share (Lexus contributed another 0.2%, with sales slightly lower than Jeep).

Overall, across all brands, European sales (EU + EFTA) rose from 999,266 in October 2012 to 1,044,921 in October 2013, according to the ACEA (European Automobile Manufacturers’ Association).

Update: Fiat reported higher October sales in France, Spain, and the UK, saying that Fiat 500 and Panda remained at the top of the A segment, as 500L was the best seller in its own segment. Jeep sales were driven by a 49% increase in Grand Cherokee.

Jeep posted an 11% increase in Italy, 31% in Germany, and 1% in the UK. Year to date, Jeep sales remain somewhat low — down 17% — though share remains stable at 0.2%.

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