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ProMaster City: still Turkish

by David Zatz on

The ProMaster City will be launched in calendar-year 2014, and will be imported from a Turkish Fiat-Tofas joint venture, according to a presentation issued by Fiat for investors and bankers.

The small Fiat Doblò van, to be sold in North America as ProMaster City, is sold in both passenger and cargo varieties throughout the world. The van is roughly equivalent in size and class to the Ford Transit Connect, which was also developed in Europe and is to be imported to the United States.

Tofas representatives had, at first, said that they could not produce American-legal variants of the vans; however, a redesign of the vans was reportedly accomplished with American sale in mind. This may have been the reason why the vans were not imported starting in 2010.

There has been no official word on whether a high-roof, expanded British version of the City (Doblò XL) will be sold in North America, but it seems likely, given local market desires.

The Doblò is sold with a variety of engines; in the UK, it uses Fiat’s 1.4 liter gasoline engine, or Fiat’s 1.3-2.0 liter diesels, and has a choice of short or long wheelbase. The diesels run from 90 to 135 horsepower, with 148 to 236 lb-ft of torque.  Inside, the vans have up to 45 square feet of cargo space (54 square feet for XL), and have large sliding side doors with swing-out rear doors; and the lowest load platform in the segment (21.5 inches off the ground). The van is sold in chassis cab form with a load platform and in pickup form as well (with a plywood platform).

Ram has promised, in a brief press release, to have a van different from a rebadged Doblò (which was stated as being the original plan): “Ram ProMaster City will encompass familiar Ram Truck styling cues and offer features and powertrains preferred by North American commercial customers.” This might indicate the use of a different gasoline engine, most likely the 2.0 or 2.4 liter Chrysler four, or the 1.4 liter turbo used in Fiat 500L and Dodge Dart Aero.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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