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Aspen, Jeepster, Nitro?

by David Zatz on

Chrysler has applied for trademarks on some interesting new names, according to correspondent Jim Choate.

The Aspen started out as a 1976 replacement for the Dodge Dart, failed due to intense quality problems, and was dropped in 1980, replaced by the almost identical (under the skin) Dodge Diplomat. Chrysler applied for a trademark on the Aspen name under the category of “badges for full-size sport utility vehicles,” indicating that we may see a Dodge Durango Aspen or even a Chrysler SUV with the Aspen name or trim.

Midyear, Chrysler applied for trademarks on High Altitude and Nitro. The Nitro name application was for badges for vehicles, rather than “Sport Utility Vehicles,” the original category, indicating it may be a trimline rather than a full model. The original Dodge Nitro was based on the Jeep Liberty.

As for Jeepster: the trademark was first filed on December 1, 1965, by Kaiser Jeep Corporation of Toledo, Ohio. It was last renewed on October 28, 2006, presumably for the Jeepster concept car.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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