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Brazil: making small Jeeps, importing big ones

by David Zatz on

Jim Morrison and Jeep Cherokees

FCA CEO Sergio Marchionne told an analyst today that there would be no Cherokee or Grand Cherokee production in Brazil, in the foreseeable future; smaller Jeeps will be produced locally, with all larger Jeeps imported from the United States.

Brazil is one of Fiat’s most important markets; the company has a large market share in the nation, and has substantial domestic production there. Brazil has actually had higher Fiat sales than Italy in recent years, and is a prime candidate for Jeep sales due to Fiat’s strong production and distribution networks.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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