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Chrysler adding minority dealers

by David Zatz on

dealership.jpg

Chrysler added over two dozen minority-owned U.S. dealerships in 2013, according to an Automotive News article (by Larry Vellequette).  The industry weekly pointed out that Chrysler actually added 42 minority-owned dealerships, but also lost 16; they now have 189 minority-owned shops out of 2,604 total, or 7%. This comes close to the Toyota (including Lexus) percentage of 7.5%, and is far ahead of the 4.5% at the end of 2009.

Chrysler has sponsored training and worked on finances to help minority managers and executives to buy stores. The dealerships actually account for more sales per store than average, providing 9.8% of the company’s U.S. sales, according to the company. 

The term “minority” is used in different ways; according to the company, 82 stores were owned by Hispanics, 48 by Asians, 43 by African-Americans, and 16 by Native Americans (using the company’s terms).  More details are in the original articleNote: the photo is for illustration only and does not reflect a minority-owned dealership.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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