StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Chrysler cuts incentives, sells more

by David Zatz on

For the month of December, according to TrueCar (as quoted by Automotive News), Chrysler dropped incentives by 9% — but sales rose by 6%. Chrysler’s average revenue per car rose by 3%.

Ford, meanwhile, bought higher sales at the cost of a 22% incentive hike — an average of $600 per vehicle. Ford blamed a large number of unsold F-series pickups from past model years.

Hyundai-Kia and Honda both raised incentives by double digits as well, with Hyundai-Kia slapping down 18% more and Honda raising incentives by 15%.  GM’s incentives rose by only 4%, resulting in a 6% cut in sales, though the average price paid per car rose slightly.

Chrysler has been following an apparent strategy of increasing profits while slowly raising sales volumes since 2009, when the company started relaunching its “re-contented” cars and trucks. In addition to slowly reducing incentives, such as rebates, Chrysler has been pulling back on fleet sales as retail sales rose.


New Jeep book delves into Wagoneer, Gladiator, Comanche, and Scrambler

Dodge introduces Durango Hellcat, Charger Redeye and Challenger Super Stock

FCA sales plummeted—as we expected them to

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.