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FCA estimates for 2014

by David Zatz on

Fiat Chrysler Automobiles (FCA) announced its expectations for the year 2014 today, including a surprise mention of Dodge as playing “a key role in Group expansion” (in the Asia-Pacific region).

The company expects its revenues to rise from €87 billion to €93 billion, with debt increasing in size somewhat but moving to longer terms. FCA sales were predicted to move from 2013’s 4,352,000 to around 4,550,000 in 2014 (in 2012, sales were 4,223,000).

FCA-2014-moneyNorth American sales are expected to rise from around 2.2 million to 2.4 million; European sales are expected to rise by around 21,000; Latin American sales to stay roughly the same; and Asian-Pacific sales, including India and China, are expected to rise somewhat as well. The company said “luxury” sales (Maserati/Ferrari) would grow substantially, though remaining a very small percentage of total sales.

The company expected the North American market as a whole to continue to rise, albeit much more slowly, while Latin America should remain stable, with Brazilian growth countered by Argentinian shrinkage.  Asian-Pacific demand is expected to rise in most countries, though Japan is expected to fall; FCA set a target of 40% growth in retail sales, led by Fiat, Jeep, and Dodge. (This is one of very few mentions of Dodge in an international context.) FCA expects Europe and the Middle East to remain roughly stable.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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