StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Fiat/Chrysler, Jeep slipped in Europe

by David Zatz on

Fiat and Chrysler slipped in Europe in 2013, losing both market share and volume, even as European car sales fell by 2%. The company was not along, as #2 Peugeot-Citroën, #4 GM, #5 Ford, Hyundai, and Nissan all lost market share.  Market-share gainers, among the major sellers, were Volkswagen, Renault, BMW, Daimler, and Toyota. The only major companies to post actual gains were Renault (only at Dacia) and Daimler (only for Mercedes).

eurosales

The Fiat brand actually gained market share slightly, despite or because of a strategy of emphasizing “premium” cars like the Fiat 500 and Panda, but sales slipped from 582,248 in 2012 to 572,739 in 2013 (a 2% drop). Fiat Group’s losses came from Lancia/Chrysler (dropping 20%), Alfa Romeo (dropping 28%), Jeep (dropping 14%), and Maserati/Ferrari (dropping 9%).

Lancia/Chrysler went from 93,639 sales in 2012 — largely Ypsilons — to 74,818 in 2013. Most Lancia sales are in Italy, and Fiat CEO Sergio Marchionne recently said that the Lancia brand would retreat to Italy (either in geographical sales or in the origin of its cars).  Thema (300), Flavia (200), and Voyager’s (Town & Country) sales have been minimal.

Jeep sales dropped from 28,278 to 24,306, though part of this may be attributed to the lack of Libertys. Jeep sales in Europe are expected to explode in 2014 with the addition of the Cherokee and “the vehicle briefly known as Jeepster.”

Given that brand sales tend to be influenced by region, it is worth looking at which companies posted sales gains and losses. Sales in Germany dropped 4%; in France, they dropped 6%; and in the UK, they rose 11%. In Italy, Fiat’s core European market, sales dropped by 7%.

Those are the only markets in the European union with over a million sales per year. The next largest market is Spain, where sales rose 3% to 722,703. Other markets were well under a half-million sales.   Figures are courtesy of the ACEA.

Fiat issued a press release which read, in part:

Jeep posted 2013 sales of 24,300 vehicles and market share was in line with the prior year at 0.2%. For the month of December, brand sales totaled 2,200 vehicles (-4.9% year-over-year). Results were particularly positive in Germany (+3.8% for the year and +28.4% in December) and the UK (+58.3% in December).  The Grand Cherokee was one of the top vehicles in its segment in 2013 with 12,000 units sold. Compared with 2012, volumes were 11.35% higher for the full year and 42.6% for the month of December.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


Is Jeep dominating small crossovers?
2019 Chevrolet Silverado
Can Ram beat the new Silverado?

Jeep to try again Down Under

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.