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Italian Fiat/Chrysler sales

by David Zatz on

In Italy, where industry sales fell by 7.1%, Fiat saw annual sales fall by 10% from 2012, with market share down from 27.8% to 28.7%. The Fiat brand itself, however, ended up the year with slightly higher market share, rising from 21.0% to 21.4%; the Fiat Panda, Punto, Ypsilon, 500, and 500L were the five best selling cars in Italy. Total sales for the country were around 1.3 million, down from last year’s 1.4 million.

The Dodge Journey-based Fiat Freemont had a 26% share of its segment; actual numbers were not reported by Fiat.

Jeep posted 2013 sales of more than 5,800 vehicles, with market share stable at 0.45%. In December, Jeep had roughly 450 sales, down 14% from last December.  However, the flagship Grand Cherokee continued as one of the best selling vehicles in its segment, with a share of 20% for the month. The 2014 Cherokee has not yet been launched in Italy.

The Fiat brand sold 273,000 vehicles over the year. December 2013 roughly matched December 2012 for Fiat sales.

Panda alone saw 101,600 sales, and took 41% of the A segment in December, giving 17% to the 500; 500L remained in the top ten overall, with market share of 43% for the year (midsized multipurpose). Punto was the best seller in the B segment (17% share).

Lancia, which includes the Chrysler-based Lancia, Flavia, and Voyager, had “nearly” 57,000 sales for the year, losing .7% share to end at 4.4% overall. Most Lancia sales were Ypsilons; Ypsilon was Italy’s third best selling vehicle overall, and #2 in the B segment. Chrysler-based Lancia sales were likely quite small.

Alfa Romeo saw 2013 sales of just over 31,600 vehicles, down 25% from 2012, with market share ending at 2.4%. However, Giulietta remained one of the best selling cars in its segment with a 13% share.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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