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Jeep sets world sales record

by Bill Cawthon on

2013 was another banner year for Jeep. For the second year in a row, the brand set an all-time global sales record with 731,565 Jeep vehicles delivered, up 4.3% from 2012.

Jeep CEO Mike Manley said, “Jeep vehicles have now recorded sales increases both globally and in the U.S. market for four consecutive years, with back-to-back global sales records. Customers clearly appreciate the new Jeep vehicle lineup that delivers vastly improved on-road driving dynamics and fuel efficiency, in addition to legendary, benchmark 4×4 capability.

“We are especially pleased with the performance of Jeep Cherokee, which sold more than 25,000 units in its first two months in dealer showrooms. We achieved this record while being out of the world’s largest SUV segment for three quarters of the year.”

Jeep sales rose 26% in the Asia-Pacific region (29% in China, the world’s largest automobile market). In all, Jeep sold 241,111 vehicles outside the U.S., making it one of the top American export brands.

The most popular Jeep vehicle in the world is the Grand Cherokee, with global sales of 255,005, followed by Wrangler with 210,715, a new annual sales record. The Compass (121,626) and Patriot (103,577) also posted full-year sales records. Sales of the new Cherokee totaled 31,330.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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