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New HQ and company name

by David Zatz on

FCMChrysler and Fiat CEO Sergio Marchionne has been referring to “Fiat-Chrysler” for the combined company — which is essentially Fiat Auto after buying Chrysler. The “new name” referred to in a recent interview most likely applied to the combined company, rather than to Chrysler, and it’s almost certain that the name will be some variation of Fiat-Chrysler.

The location of the headquarters, Mr. Marchionne said, would depend on where the best access to financial markets would be, but would be largely irrelevant to where decisions are made. The executive group travels frequently already. Alfa Romeo, Ferrari, and Maserati are clearly based in Italy; Chrysler, Dodge, and Jeep in the US.

One question was asked as to whether the company would move production from Canada to wherever there were the most incentives; Mr. Marchionne pointed out that in any multinational company, “we need to make choices that are defensible on economic grounds.”

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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