StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Final Fiat-Chrysler name, logo

by David Zatz on

FCA: Fiat-Chrysler AutomobilesFiat-Chrysler has now officially been named and given a new logo: Fiat Chrysler Automobiles NV.

Allpar had predicted last week that that new name would include “Fiat-Chrysler” with or without the hyphen (but without InterCaps), and would probably have the word “Automobiles” at the end.

FCA also, as expected, announced that it will have a primary listing on the New York Stock Exchange, with a a secondary listing in Milan. FCA will be based in the Netherlands, holding a tax headquarters in the United Kingdom — the same setup as CNH Industrial NV, the former Case New Holland / Fiat Industrial.  The UK only taxes on income raised domestically, a very small proportion of CNH and FCA’s revenues.

The official press release states:

Following an initial phase with the two corporate logos appearing side-by-side – symbolizing the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organization that is much more than the sum of its two component parts, based on strong core values that represents a unique corporate culture, a common vision and a Group with an international reach.

Created by RobilantAssociati, this branding project began with definition of a distinct strategic concept that served as the basis for creation of the name, logo, house style and entire corporate identity, whose universal and essential forms are strongly expressive and evocative.

Use of an acronym helps create a transition from the past, without severing the roots, while at the same time reflecting the global scope of the Group’s activities. Easy to understand, pronounce and remember, it is a name well suited to a modern, international marketplace.

The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.

The logo’s design lends itself to an extraordinary range of symbolic interpretations. It uses a versatile, modern language capable of expressing continuous change without losing its core identity.

The new logo will be adopted by Fiat and Chrysler as soon as practicable and before completion of the reorganization of the new Group.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


Aussies go for Mopar squads
2017 Jeep Compass
Compass’ loose nuts

Another alternator recall

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.