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No more Lancia Chryslers

by David Zatz on

Italian presidential Lancia Thema

Chrysler CEO Sergio Marchionne told Automotive News’ Larry Vellequette that Lancia would no longer carry rebadged, up-trimmed versions of Chrysler vehicles in most European countries. This is consistent with a recent statement that Lancia would probably be restricted to Italy, the one country that generates most Lancia sales.

Sales of Lancia-badged Chrysler cars have been disappointing throughout Europe; the move may actually have cut sales of the 300/300C (Thema), 200 Convertible (Flavia), and, mainly, the flagship Town & Country (Voyager).

Mr. Marchionne did not say whether Chrysler cars and minivans would still be available in Europe. It is possible that returning to the Chrysler brand would spur sales enough for profitable exports, particularly of the Voyager; but the company may choose, instead, to simply carry the most popular model (Voyager) as a Fiat, alongside the rebadged Journey (Freemont).

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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