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Ram Long-Hauler status update

by David Zatz on

In 2011, Ram showed off a new Long Hauler concept. Based on the Ram 5500 chassis cab, it had a large pickup body, a luxurious cab, and the ability to travel from coast to coast on a single 170 gallon load of fuel.

A.J. Morning interviewed two Ram officials at the Washington, DC auto show, and got an unusually complete history of the Long Hauler, along with its current status. The company is apparently still working on the business case for the vehicle, which would be considerably more expensive than any pickup Ram sells now; since the concept was created, Ram has substantially upgraded both its light and heavy duty trucks, and has added new pickups to the top end.  It therefore seems unlikely that the Long Hauler will be launched this year, but it is still possible.

One may speculate that the 170 gallon fuel supply is unlikely to make it to production — that would weigh 1,215 pounds, which would drag down fuel mileage considerably, even with the highly efficient Cummins 6.7 liter diesel engine.

Learn more in the full interview.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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