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Dealers order 8,000 diesel Rams

by Bill Cawthon on

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Ram dealers definitely believe they have a hot item on their hands. According to Larry Vellequette’s report in Automotive News, they ordered 8,000 of the new Ram 1500 EcoDiesel pickup from February 7 to February 10, the first three days it was available to dealers.

The new Ram, which Allpar has covered extensively from the first drive last fall, offers plenty of power and class-leading fuel economy. The VM Motori diesel is also relatively inexpensive compared to the typical price for a diesel upgrade and it’s the only diesel option offered for a light-duty domestic full-size pickup truck.

Dealers have pre-sold 400 of the new pickups, a number Ram brand director Bob Hegbloom says is five times the normal quantity.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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