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Chrysler remains tops in Canadian sales

by Bill Cawthon on

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Chrysler continued as Canada’s bestselling automaker in February, outselling second-place Ford by 2,295 units for the month and taking a 17.5% share of the total light vehicle market. For the first two months of the year, Chrysler has accounted for 18.0% of all cars and light trucks sold in Canada, an entire percentage point higher than the first two months of 2013.

The Ram pickup and Dodge Grand Caravan took the No. 2 and No. 3 spots on the best-seller list, behind the Ford F-series pickup. The Ram and Ford trucks are the only light vehicles to pass the 10,000-sale milestone so far this year.

The Caravan moved up from No. 4 by outperforming the Hyundai Elantra in both monthly and calendar-year-to-date (CYTD) results. Caravan year-over-year sales jumped 23.9% in February.

The Dodge Journey, Jeep Cherokee and Jeep Wrangler all made the top 20. The Journey fell from No. 13 in February 2013 to No. 17 as sales slid 21.2%. The new Cherokee, though has hit a sweet spot with Canadians who have made it the bestselling new vehicle in the market at No. 18. The Wrangler, with sales up 14.9% remained in the No. 19 spot.

The Chrysler 200 was the top Chrysler Group passenger car, but a 21.4% decline in deliveries dropped it from No. 32 to No. 51 on the list. Avenger sales plunged 87.7% to just 65 units. On the plus side, the Dodge Charger, No. 94 in February 2013, moved up to No. 57 as sales soared 73.7%. The Fiat 500 outsold the entire Mini line all by itself in February.

Chrysler light truck sales rose 16.5% in February while passenger car sales fell 22.3%. This compares to an industrywide improvement of 11.2% in truck sales and an 8.6% drop in passenger car sales. Chrysler’s 10.0% growth was well ahead of the overall 2.5% gain posted by all automakers last month. After the SRT brand’s 400% leap, Jeep brand was the top performer, finishing the month 41.2% ahead of February 2013. Ram sales rose 9.7% and Dodge brand deliveries advanced slightly, up 0.8%. Chrysler finished February in the red by 6.1% and Fiat missed its year-ago numbers by 3.2%.

Chrysler Canada sales numbers, February and year-to-date (YTD)

Model Feb. ’14 Feb. ’13 Change YTD 2014 YTD 2013 Change
Chrysler 200 554 705 -21.4% 1,197 1,364 -12.2%
Chrysler 300 275 280 -1.8% 417 510 -18.2%
Chrysler Town & Country 639 579 10.4% 851 1,198 -29.0%
Total Chrysler Brand 1,468 1,564 -6.1% 2,465 3,072 -19.8%
Dodge Avenger 65 529 -87.7% 248 953 -74.0%
Dodge Caliber 0 2 -100.0% 0 3 -100.0%
Dodge Challenger 42 71 -40.8% 95 153 -37.9%
Dodge Charger 495 285 73.7% 743 680 9.3%
Dodge Dart 415 510 -18.6% 1,334 957 39.4%
Dodge Durango 220 141 56.0% 508 279 82.1%
Dodge Grand Caravan 3,930 3,172 23.9% 6,960 5,944 17.1%
Dodge Journey 1,502 1,906 -21.2% 3,452 3,902 -11.5%
Total Dodge Brand 6,669 6,616 0.8% 13,340 12,871 3.6%
Jeep Cherokee 1,358 0 NEW 2,668 0 NEW
Jeep Compass 439 672 -34.7% 733 1,471 -50.2%
Jeep Grand Cherokee 703 590 19.2% 1,494 1,393 7.3%
Jeep Liberty 0 1 -100.0% 0 7 -100.0%
Jeep Patriot 395 573 -31.1% 698 1,299 -46.3%
Jeep Wrangler 1,317 1,146 14.9% 2,126 2,194 -3.1%
Total Jeep Brand 4,212 2,982 41.2% 7,719 6,364 21.3%
Ram Cargo van 90 84 7.1% 352 134 162.7%
Ram Pickup & Chassis Cab 5,562 5,174 7.5% 11,104 10,664 4.1%
Ram ProMaster 118 0 NEW 237 0 NEW
Total Ram Brand 5,770 5,258 9.7% 11,693 10,798 8.3%
SRT Viper 5 1 400.0% 9 1 800.0%
Fiat 500 319 411 -22.4% 802 739 8.5%
Fiat 500L 79 0 NEW 192 0 NEW
Total Fiat Brand 398 411 -3.2% 994 739 34.5%
TOTAL CHRYSLER CANADA 18,517 16,831 10.0% 36,211 33,844 2.5%
Sources: Manufacturer sales reports, Global Automakers of Canada, Desrosiers Automotive Consultants

Chrysler Group had five vehicles in the top 10%, more than any other automaker except Ford, which also had five.

Chrysler Canada rankings in the total market

Make & Model Feb ’14 Feb ’13 Change YTD 2014 YTD 2013 Change
Ram Pickup & Chassis Cab 2 2 0 2 2 0
Dodge Grand Caravan 3 4 +1 3 5 +2
Dodge Journey 17 13 -4 15 13 -2
Jeep Cherokee 18 N/A N/A 18 N/A N/A
Jeep Wrangler 19 19 0 22 19 -3
Jeep Grand Cherokee 38 44 +6 32 33 +1
Chrysler Town & Country 43 46 +3 62 41 -21
Chrysler 200 51 32 -19 41 34 -7
Dodge Charger 57 94 +37 72 80 +8
Jeep Compass 65 35 -30 74 32 -42
Dodge Dart 71 58 -13 36 56 +20
Jeep Patriot 74 48 -26 80 38 -42
Fiat 500 88 73 -15 67 75 +8
Chrysler 300 96 95 -1 106 95 -11
Dodge Durango 105 126 +21 95 124 +29
Ram ProMaster 130 N/A N/A 135 N/A N/A
Ram Cargo van 146 153 +7 114 160 +46
Fiat 500L 150 N/A N/A 144 N/A N/A
Dodge Avenger 158 56 -102 133 57 -76
Dodge Challenger 181 158 -23 174 157 -17
SRT Viper 234 251 +17 235 254 +19
Manufacturers reported sales for 266 light vehicles in February

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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