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Retail sales up, fleet down

by David Zatz on

Chrysler has gone from fighting with Honda and Nissan for fourth place in retail sales, to nipping at Ford’s heels. Automotive News reported that Chrysler sold 116,500 cars to retail buyers in February, close to Ford’s 125,900 — and well above Honda’s 98,400, or Nissan’s roughly-92,000.

Chrysler has been increasing retail sales and dropping fleet sales consistently for years, as the attractiveness of its cars and its reputation, in general, has improved. For February, Automotive News noted that 75% of Chrysler’s sales were to retail buyers, the same as at GM and better than Ford’s 68%.


Nissan, Chrysler, and Hyundai all converging, as Chrysler drops its fleet sales and the Asian brands take up the slack; Nissan and Hyundai were at 80% and 81% respectively. For Nissan, that’s a 17% increase in fleet sales (Hyundai fell 9%).

Chrysler was the #3 automaker in America in fleet sales and #4 in retail sales, in February; Toyota sells 88% of its cars to retail customers, and was #2 in retail sales and #5 in fleet sales for February. Honda only sells around 2,000 cars per month to fleets.

Year to date, Chrysler sold 23% of its cars to fleets, versus 29% in January-February 2013. The trend should continue as the 2015 Chrysler 200 gains a firmer footing in retail sales than the outgoing model.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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