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Chrysler sales shoot up (updated)

by David Zatz on

Chrysler reported U.S. sales of 154,866 cars and trucks, 11% over February 2013 (139,015), and the best February sales since 2007. All brands except Dodge posted sales gains, with Jeep’s Cherokee helping the brand to rise 47%. This makes the 47th consecutive month of year-over-year sales gains, many of which were double-digit.

The Jeep Compass, Jeep Patriot, Jeep Wrangler, Chrysler 200, Ram Cargo Van, and Dodge Journey all turned in their best February sales ever. Ram pickup, with a stunning 26% increase, posted its best February sales in eight years. Jeep Cherokee sales were up 12% over January.

usa-sales-feb

Chrysler Group finished the month of February with an 85 days supply of inventory (546,107 units). U.S. industry sales figures for February are internally projected at an estimated 15.8 million units Seasonally Adjusted Annual Rate (SAAR).  The results easily passed analyst estimates of an 8.8% boost.

The most significant news was Ram’s sharp increase, especially important given that Ram pickups are, collectively, Chrysler’s best selling vehicles — and that they reportedly bring strong profits.  Ram Light Duty sales increased 30%, with Heavy Duty pickups up 19%; Ram 1500 EcoDiesel shipments began late in the month. ProMaster vans remain popular, with 597 sold in February — again beating the minivan-based Ram Cargo Van.  

Sales of the Dodge Durango full-size SUV were up 15%, extending its run of year-over-year sales gains to 16 consecutive months; some of this may be attributed to the controversial Will Farrell ads. Dodge brand sales were down 11% in February compared with the same month a year ago, but up 43% compared with January sales; the fall can be attributed to a plunge of 37% in Dart sales, accompanied by drops in Avenger, Charger, and Challenger. Chrysler 300 also fell (by 11%), indicating perhaps that large rear wheel drive cars are less than completely popular during severe winter weather, even if there are all wheel drive options. Sales of the new-discontinued Avenger are likely to have a negative impact on Dodge results for quite some time as it was the brand’s volume leader in passenger cars, and is not being replaced until a rear wheel drive version is ready — likely in two years.

Automotive News reported that Nissan also posted a U.S. sales hike, of 16%, credited to the Rogue, Frontier, and Altima. Ford brand fell by 7%, with Lincoln up 36% for a net Ford loss of 6%.  General Motors stayed roughly stable with a 1% sales loss; a 19% Buick gain was countered by 3% drops at Cadillac and Chevrolet, and 1% at GMC. Nissan sales rose 16%, Subaru rose 24%, and Volkswagen dropped by 11%.  Toyota and Honda had not yet reported at this time.

U.S. Sales: February 2014 Feb 2014 Feb 2013 Change YTD 2014 YTD 2013 Change
200 12,046 11,446 5% 22,958 20,292 13%
300 4,488 5,023 -11% 7,633 10,348 -26%
Town & Country 8,696 8,614 1% 15,752 15,139 4%
CHRYSLER BRAND 25,230 25,083 1% 46,343 45,779 1%
Compass 4,354 3,776 15% 8,422 6,892 22%
Patriot 6,466 6,329 2% 12,043 11,577 4%
Wrangler 10,640 10,091 5% 20,193 18,945 7%
Liberty 0 1,529 -100% 0 3,564 -100%
Grand Cherokee 12,691 9,439 34% 24,898 20,504 21%
Cherokee 11,795 0 NEW 22,300 0 NEW
JEEP 45,946 31,164 47% 87,856 61,482 43%
Caliber 0 32 -100% 0 45 -100%
Dart 4,888 7,720 -37% 9,939 14,874 -33%
Avenger 8,189 9,980 -18% 12,984 19,608 -34%
Charger 8,940 10,301 -13% 14,140 16,712 -15%
Challenger 3,694 4,911 -25% 6,152 8,408 -27%
Viper 44 1 NEW 91 1 NEW
Journey 7,963 7,530 6% 13,899 15,709 -12%
Caravan 10,570 10,415 1% 17,860 15,380 16%
Durango 5,456 4,749 15% 9,584 8,129 18%
DODGE 49,744 55,639 -11% 84,649 98,866 -14%
Ram P/U 29,303 23,289 26% 54,374 43,763 24%
Cargo Van 581 538 8% 936 1,051 -11%
ProMaster Van 597 0 NEW 1,204 0 NEW
RAM TRUCKS 30,481 23,827 28% 56,514 44,814 26%
500 2664 3302 -19% 5,157 5,805 -11%
500L 801 0 NEW 1,530 0 NEW
FIAT 3,465 3,302 5% 6,687 5,805 15%
GRAND TOTAL 154,866 139,015 11% 282,049 256,746 10%
Cars 44,953 52,716 -15% 79,054 96,093 -18%
Trucks 109,913 86,299 27% 202,995 160,653 26%

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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