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Chrysler still tops in Canadian sales

by Bill Cawthon on

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While Canadian by-model results haven’t been announced, preliminary manufacturer sales went live today. They confirm Chrysler Canada retained its position as the top-selling manufacturer in March with a 2,091-unit lead over second-place Ford for the month and a 7,277-unit cushion for the first quarter of 2014.

Chrysler Group market share increased slightly, from 15.40% in March 2013 to 15.59% of sales last month.

CANADIAN LIGHT VEHICLE SALES BY MANUFACTURER: MARCH 2014 & CYTD
Manufacturer Mar-14 Mar-13 Change CYTD 2014 CYTD 2013 Change Share 2014 Share 2013
Chrysler Canada 24,481 24,124 1.5% 60,420 57,816 4.5% 15.59% 15.40%
Ford Motor Company 22,390 25,082 -10.7% 53,143 57,567 -7.7% 14.26% 16.01%
General Motors 21,790 20,218 7.8% 45,762 47,966 -4.6% 13.87% 12.90%
Toyota Motor Sales 17,397 16,286 6.8% 38,778 36,499 6.2% 11.08% 10.39%
Honda 15,292 14,497 5.5% 31,820 29,540 7.7% 9.74% 9.25%
Hyundai 12,707 12,010 5.8% 27,516 28,110 -2.1% 8.09% 7.67%
Nissan North America 10,470 8,461 23.7% 23,634 18,718 26.3% 6.67% 5.40%
Mazda NAO 6,536 8,153 -19.8% 14,564 16,738 -13.0% 4.16% 5.20%
Volkswagen Group 6,411 8,161 -21.4% 16,626 18,188 -8.6% 4.08% 5.21%
Kia 5,881 5,877 0.1% 14,150 13,711 3.2% 3.74% 3.75%
Daimler AG 4,035 3,820 5.6% 8,641 7,810 10.6% 2.57% 2.44%
Subaru 3,476 3,117 11.5% 8,185 6,819 20.0% 2.21% 1.99%
BMW Group 3,057 3,491 -12.4% 7,245 7,595 -4.6% 1.95% 2.23%
Mitsubishi 1,775 2,006 -11.5% 4,779 4,764 0.3% 1.13% 1.28%
Jaguar Land Rover 943 731 29.0% 2,129 1,609 32.3% 0.60% 0.47%
Volvo Cars NA 419 415 1.0% 1,000 997 0.3% 0.27% 0.26%
Suzuki 0 231 -100.0% 0 765 -100.0% 0.00% 0.15%
Total Light Vehicle 157,060 156,680 0.2% 358,392 355,212 0.9% 100.00% 100.00%
Source: DesRosiers Automotive Consulting

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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