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Dodge “Wisdom” is top viral video

by Bill Cawthon on

Dodge-Kuniskis-Wisdom-Web
The “Wisdom” video created for Dodge’s 100th anniversary and shown at the New York International Auto Show has gone viral in a big way. After racking up more than four million views in its first 24 hours, a Chrysler Group record, it went on to become the top-ranked automotive video for the week, according to to Visible Measures, a firm that tracks video reach and performance.

Created by the Richards Group of Dallas, the video shows several senior citizens, some born before John and Horace Dodge got mad at Henry Ford and formed their own car company in 1914, sharing their wisdom. At the end, centenarian Fred J. Wild, born in the same year as Dodge, burns rubber in a new Challenger while making a well-known hand gesture.

Watch the video on YouTube.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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