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Jeep, Fiat lead growth in Australia

by Bill Cawthon on

Jeep-GC-Uluru-Australia-Web

Whichever way one cuts it, Chrysler Group or Fiat Chrysler Automobiles, they outperformed the Australian light vehicle market in the first quarter of 2014.

Total light vehicle sales declined 2.4%, but Chrysler Group deliveries were up 19.3% and FCA turnover, including Chrysler, Dodge, Jeep, Fiat, Alfa Romeo, Ferrari and Maserati, soared 41.4%.

Jeep brand was the volume leader with sales rising 28.1% to 6,691 units, led by the Grand Cherokee which rocketed up 45.5% and hit No. 15 in the overall sales rankings.

Dodge brand, which means the Journey, finished the quarter 3.6% ahead and beat its Fiat clone, the Freemont, by six sales.

Chrysler brand reported a 41.9% shortfall as 300 deliveries fell 41.3% and Grand Voyager sales dropped by 50.0%.

Chrysler Group Q1 market share increased to 2.93% from 2.4% in 2013.

On the Italian side of the house, sales were up 249.8% with both Fiat brand and Alfa Romeo delivering triple-digits gains.  Sales of the Maserati Quattroporte and the new Ghibli overcame a slump in sales of the Coupe for  a 16.2% improvement. Ferrari was the only brand in the red, down 26.5% as first-quarter sales dropped from 34 to 25.

AUSTRALIA CHRYSLER/FIAT SALES: FIRST QUARTER 2014
Sales Rank Brand Q1/2014 Q1/2013 Change Share Q1/14 Share Q1/13
15 Jeep Grand Cherokee 4,117 2,830 45.5% 1.61% 1.08%
65 Jeep Compass 1,058 886 19.4% 0.41% 0.34%
75 Jeep Wrangler 810 844 -4.0% 0.32% 0.32%
88 Jeep Patriot 706 663 6.5% 0.28% 0.25%
117 Dodge Journey 434 419 3.6% 0.17% 0.16%
130 Chrysler 300C 351 598 -41.3% 0.14% 0.23%
245 Chrysler Grand Voyager 22 44 -50.0% 0.01% 0.02%
Chrysler Group Total 7,498 6,284 19.3% 2.93% 2.40%
80 Fiat/Abarth 500 764 231 230.7% 0.30% 0.09%
91 Alfa Romeo Giulietta 639 234 173.1% 0.25% 0.09%
118 Fiat Freemont 428 7 6014.3% 0.17% 0.00%
154 Fiat Punto 221 0 NEW 0.09% NEW
192 Fiat Panda 90 0 NEW 0.04% NEW
212 Fiat Scudo 63 54 16.7% 0.02% 0.02%
220 Alfa Romeo Mi.To 53 68 -22.1% 0.02% 0.03%
240 Ferrari 25 34 -26.5% 0.01% 0.01%
246 Maserati Ghibli/Quattroporte 22 0 NEW 0.01% NEW
249 Maserati Coupe 21 37 -43.2% 0.01% 0.01%
Fiat Chrysler Automobiles Total 9,824 6,949 41.4% 3.84% 2.65%
Manufacturers reported sales for 299 models in the first quarter

Data source: Australian Federal Chamber of Automotive Industries; IHS VFACTS quoted on Matt Gasnier’s Best Selling Cars Blog.

Thanks to Hemi 265 for the tip!

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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