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New Jeep concepts for Beijing

by Bill Cawthon on


Jeep has unveiled four new design concepts for the 2014 Beijing International Motor Show which opens to the public today. The one-off show vehicles combine Jeep production models with touches inspired by Chinese culture and the style of modern Chinese megacities such as Shanghai and Beijing.

“Jeep is one of the fastest growing imported brands in China and this is our largest Jeep market outside the U.S.,” said Mike Manley, Jeep CEO and Chief Operating Officer for Asia Pacific. “It makes sense for us to use this year’s Beijing Motor Show as a platform to explore how consumers react to these new Chinese-inspired ideas that may find their way into future production vehicles.”


Jeep Zi You Xia Design Concept: In Chinese, Zi You Xia means “rebel:” to Jeep designers the new Renegade was the perfect platform for a special design concept.

Drawn from the colors of the National Centre for the Performing Arts in Beijing, the Zi You Xia concept is finished in a warm chocolate gray with contrasting dark anodized bronze accents on the grille throats, front fog lamp bezels, rear lower fascia, skidplate, tail lamp insert bezel and badging. The roof panel, grille surrounds and door mirror caps are painted a dark charcoal to provide an upscale appearance. The exterior is finished with 20-inch, dark anodized bronze alloy wheels.

The interior is based on Piano Black accented by gray A-pillars and headliner. The air vents, speaker bezel, gear shifter, steering wheel bezels, cup holder and door release handles are finished in anodized copper. The brown leather upholstery on the seats and door panels feature ‘ombre’ gray/black plaid fabric inserts.

Jeep Cherokee Sageland Design Concept: The design theme and color palette for the Sageland was inspired by the historical landmarks and natural scenery found in the Shangri-La Region.

The exterior is Ivory tri-coat Pearl with bronze grille collars and front and rear fascia appliques. The Daylight opening (DLO), roof rack, door mirror caps and exhaust tips are painted in satin bronze chrome.

The Sageland’s interior uses an earth-tone palette. Light, neutral gray Nappa leather seats have red and water blue accent stitching inspired by traditional Chinese knot design. The pattern on the door appliques is derived from the color and finish of Chinese ornamental door knobs.

Jeep Cherokee Urbane Design Concept: The Cherokee Urbane is aimed at the night life of a modern megacity. It features a Maximum Steel metallic exterior with Hyper Black accents on the roof rack, door mirror caps, grille collars, front and rear fascias, wheel finishings, vehicle badging and antenna.

Inside, the Urbane embraces the Chinese spirit, colors and patterns. Chinese calligraphy inspired the bold brush stroke patterns on the door appliques that accentuate the predominantly Piano Black interior. The seats are finished in dark red Nappa leather with bright red accent stitching. The floor mats feature a pattern inspired by traditional Chinese windows.

Jeep Wrangler Sundancer Design Concept: Jeep designers say the Sundancer is a Wrangler with a touch of sophistication and a sense of fashion.

The concept is painted tri-coat Chocolate Brown metallic with gold accents. The fender flares feature a unique golden bronze tone-on-tone ghosted pattern, and the windows also have bronze tinted glass.

The front and rear bumpers are equipped with linear LED lighting and have been painted in matching Chocolate Brown metallic with golden bronze accents. 20-inch pale gold billet aluminum wheels with polished gold inserts and a special, multi-piece billet aluminum fender badge complete the exterior touches.

The Sundancer’s interior features Axis II perforated seat inserts and exclusive Berry Baltique Semi-Aniline leather, the same leather found in the most luxurious labels in fashion. The door panels and upper instrument panel are wrapped in premium leather and hand sewn provocateur lace stitching can be found on the outer deck seam, steering wheel and center lid console. The gold color scheme from the exterior continues into the interior, with new ‘Gold Rush’ interior paint on the door handles, steering wheel bezel, grab handle, gear shifter trim ring bezels and sill plates.

The interior is topped off with Romina premium leather trimmed/wrapped floor mats.

Auto 2014, the 13th Beijing International Automotive Exhibition, opens today and runs through Thursday, April 24 at the China International Exhibition Center.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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