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Ram 1500 diesel selling well?

by David Zatz on


According to an informal source within Chrysler, the Ram 1500 diesel has become popular enough to account for nearly a fifth of Warren’s Ram 1500 production in recent days. While the figure is “off the cuff,” and does not include Saltillo production (that is, regular-cab 1500s), the combination of Ram 1500 and VM diesel seems to be popular so far. Whether dealer orders are based on customer demand or projections of customer demand has yet to be seen — as does the long-term popularity of the combination.

The Ram 1500 diesel is capable of 28 mpg on the highway, and reportedly far less liable to get low mileage when towing than the lead competitor’s turbocharged engines. Generally, diesels lend themselves well to heavy loads.

The popularity of the Ram 1500 diesel and Grand Cherokee diesel, which share the same VM engine, is limited by supply, though VM may increase capacity again if Ram can sustain its diesel sales (the company increased output by up to 50,000 engines per year to supply Jeep and Ram). If, at the end of the year, customers are still demanding Ram 1500s and Grand Cherokees with diesels, VM may start another plan expansion — and Chrysler may try using the VM diesel in its large cars, too.

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