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Ram’s commercial-truck share (updated)

by David Zatz on

Ram truck lineup

According to data agency Polk, Ram’s share of the U.S. commercial truck market fell to 9% in 2013 — but that figure includes all Class 3 through Class 8 trucks and vans, from Ram 3500 pickups to class 8 Peterbilts).

Ford dominated commercial trucks with a 28% share, including 71% of the class 5 market, according to Polk. Ford sells a wider range of vehicles than any other manufacturer, and was, in 2013, the sole maker of traditional American vans; while Ford covers classes 3 through 7, Ram only had chassis cabs in classes 4 and 5, and just pickups and chassis cabs in class 3.

Update: A Ram spokesman wrote that, according to Experian’s compilation of registration numbers, total Ram market share for 2013 (both retail and fleet) in classes 3-5 was 16%.

In total, Ram claimed 49,015 commercial truck sales for 2013, beating Chevrolet alone but behind the combination of Chevrolet and GMC. For 2014, Ram will also be selling full-size ProMaster vans and ProMaster chassis cabs, but will still not have the same range as Ford. The company also started selling gasoline-powered trucks where earlier they only had diesel options, with the new 6.4 liter Hemi; a Ram source said that engine would boost sales in those segments (presumably not only from actual sales, but by making price comparisons seem more favorable), concluding, “Ram Commercial is just getting started.”

In Canada, Ford was also the best seller, but by a smaller margin, with a 26% share; Dodge/Ram was the second most popular commercial truck vendor, despite a sales drop from 2012, with a 13% share. The Canadian market is much smaller than the U.S. market.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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