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100th Anniversary Dodges

by David Zatz on

100th Anniversary Dodge cars

Dodge is celebrating its hundredth anniversary — one hundred years since the Dodge Brothers, Horace and John, started making cars under their own name.

The brothers started in the auto trade by running a machine shop; they agreed to take 10% of Henry Ford’s new company in return for $7,000 in parts and $3,000 in cash. The Dodges profited from each new Ford twice — once by selling parts, and once by dividends for their stock.

The brothers later decided to build their own cars,  allegedly declaring, “Sooner or later these Ford drivers are going to want a real car.”  They sold North America’s first mass-produced, all-steel-body cars in 1914. Dodge Brothers cars quickly gained a reputation for reliability and sold well, but both brothers died of pneumonia in 1920. Their wives sold the company five years later, for $146 million, to a financial firm, which three years later sold Dodge Brothers to the Chrysler Corporation for $170 million.

Dodge’s continuing celebration features Dodge Charger and Challenger limited editions, sharing an exclusive new “High Octane” red pearl paint  (buyers can also choose Pitch Black, Bright White, Billet Silver, Granite Crystal, Ivory Tri-Coat, Phantom Black Tri-Coat, and Header Orange). While these cars were shown to United States buyers in November 2013, the company has just announced the Canadian versions, which are essentially the same.


There are new 20-inch aluminum wheels, commemorative badging on the fenders and wheel caps, unique key fobs, and an owner’s kit with a commemorative booklet. Inside, they have new and exclusive Molten Red or Foundry Black heated Nappa leather-faced sport seats with a custom “cloud overprint,” brass-colored stitching, and die-cast 100th-anniversary badges, along with embroidered anniversary logos on the floor mats.

All 100th Anniversary Editions include sport mode calibration and performance-tuned suspension, with a custom steering wheel.

The Dodge Charger has a body-colour rear spoiler and a red “R/T” heritage grille badge. Inside, a three-spoke flat-bottom steering wheel has die-cast paddle shifters. Instrument panel graphics include black-face gauges with white markings and stand-out red “100” km/h (mph in the US). The Electronic Vehicle Information Centre and Uconnect 8.4-inch touchscreen have a unique startup image. The 100th Anniversary Charger is based on the 2014 Dodge Charger R/T, with the 370 horsepower Hemi V8 engine.

Beats audio is standard on the 2014 Dodge Charger 100th Anniversary Edition models; it has 10 speakers and a 12-channel, 552 watt amplifier.

The Dodge Challenger 100th Anniversary Edition is based on the Hemi-using R/T Classic.  New, bright white gauge use a red 100 mph indicator (100 km/h in Canada). The Challengers have a seven speaker Boston Acoustics audio system with 368 watt amplifier and bright pedals.

In the U.S., the Charger 100th Anniversary Edition is $2,200 more than the standard SXT Plus or R/T Plus trim levels, while the Challenger is $2,500 more than the R/T Classic. Canadian prices were not released.

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